about us
great coffee, it’s that simple.
everyone deserves an amazing cup of coffee (yes, even decaf drinkers) - hence, subterra was born.
a little backstory…
my name is will! I've always enjoyed making things, cooking things, and avidly pursuing the best version of something. in this new era of craft coffee, i've tried so many different roasters, but there was always something left on the table. i took this as a sign to do it myself.
in 2019, after 2 years of home-roasting ½ lb batches for personal use, I took the plunge and got a new Probat roaster. It does 6.5lb batches and is designed to offer the best versatility to roasters that prioritize quality. our little operation turned into a full-fledged roasting company in my hometown of albuquerque, new mexico. our priority will ever-remain to bring you the best possible sourced coffees, roasted at a world-class level.
here’s the thing, we’re not here to tell you what to drink - we just provide it.
i saw a big gap in the new craft roasters: no darks! and not really any mediums to speak of, with decaf obviously not done thoughtfully either. here at subterra, we offer distinctly different roasting styles including light, medium, dark, decaf, and more.
whether you like your coffee light, medium, dark, or decaf - we promise you’ll love your next cup. each roast is dialed in to get the most from every bean. many of our customers start with what they know they’ll like, and eventually hop around trying everything we have to offer!
our, some would call crazy, promise
we back every coffee purchase with a 100% satisfaction guarantee.
imagine if everything had a 100% satisfaction guarantee. if that were the case, you wouldn’t be holding off this trip to the DMV.
if you don’t enjoy your coffee, we’ll send you something you do like! we mean it. don’t be afraid to try something new, otherwise, you’ll miss out on half the fun!
every batch is personally tested for quality and perfect freshness. delivered right to your door.
fresh is an understatement. due to the small-batch nature of our roastery, we keep a steady small supply of roasts, and let them properly off-gas before going to you. our coffees keep exceptionally well, typically requiring 1-2 weeks of off-gassing before they begin to peak in freshness and flavor. this is a very detailed and important part of our quality control, we deliver the coffee to you right when it's beginning to peak in flavor. after this point, the coffee stays totally fresh for a month or more.
this guarantees you are drinking the best coffee possible. also why you see air vents on coffee bags. by the time your coffee reaches your doorstep, it’s ready to brew. it’s actually so fresh, that it holds its amazing flavor even longer than you’re normally used to (over a month in an airtight container).
stop waiting, and get you some freakin delicious coffee.
p.s. if you live in albuquerque, we’ll deliver the next-business-day for free!